Electronic Media Technology
What is Electronic Media Technology?
Electronic media technology prepares students in a broad array of media communication and production skills. Instruction includes critical studies in media, portfolio development, and research. Production courses are structured to provide hands-on, practical experience with both technology and process in smaller-sized classes. There are opportunities for students to work on media projects for real clients under faculty supervision. When offered, these real-world experiences complement course work. Many of these experiences are provided in regular production courses, but there are also options for professional internships, individual and group studio projects, and professional capstone experiences. Students are not required to have previous media production experience to enroll in our program. The professional certificate program is open to students with a baccalaureate degree in any discipline.
Our philosophy is based upon the belief that there must be balance between practice and theory that integrates design skills and concepts; technical skills; critical, historical and cultural education; and professional practice. Our curriculum seeks to balance studio work with critical, cultural and historical studies.
Students prepare for career positions in a wide range of media-based communications industries including audio and video production, corporate communications, digital imaging, multimedia and Web production, presentation support, broadcast and cable television, digital publishing and educational media development.
The professional certificate may be combined with any of our One-Year Certificate programs for focused training in a specific technical skill or content area and an enhanced set of professional credentials upon completion of the program. Students interested in this option must consult with academic and financial aid advisors to determine a plan for dual completion.
This program is open to all students with the desire to succeed in college and hold a baccalaureate degree in any discipline. Although admission is open, students accepted into the program must meet the academic standards found in the Department Program Requirements in order to advance to upper levels of study. These Program Requirements are available on the department website.
Students who succeed in the electronic media technology program are creative thinkers who have an interest in production and digital technologies. They approach assignments and productions in a creative manner to satisfy an instructor’s or client’s vision. They apply their creative energy and academic knowledge to develop solutions. They are team players who are willing to work hard and are able to meet deadlines.
Graduates of this major pursue careers in a variety of professional settings. These include advertising, audio recording, graphic design and media, photography, print and publishing, television and video production, and web development. Job titles include:
- Audio engineer
- Digital archivist
- Graphic artist and designer
- Layout artist
- Media producer
- Motion graphic artist
- Multimedia artist
- Video editor
- Video effects artist
- Video producer
- Web designer
- Web developer
The professional certificate program in Electronic Media Technology is for students holding a baccalaureate degree. As a two-year career-oriented program, does not include an option for a minor. Minors for baccalaureate degrees are available through our department in the following areas: animation, interactive web multimedia, and media criticism and journalism. Each minor requires 30 credit hours. These minors are designed for students interested in focused training in discipline specific technologies and processes for working in a wide range of industries. Students should seek the approval of their academic advisors for approval before enrolling in a minor program. See electronic media communications one-year certificate programs for curriculum outlines for these minors.
Lou Olenick, Adjunct Assistant Professor and Academic Advisor
Students enrolled in electronic media technology courses enjoy small classes and interaction with faculty and professional staff. In some classes students will work on actual projects for clients in the community. We offer recommendation on our website for computer hardware and software resources required to complete student production activities within the curriculum.
Labs and other facilities
There is student access to computer resources at the University of Cincinnati Blue Ash College (UCBA), including the computer concourse (M112) with Macintosh and Windows computers. There are open lab hours for students that are posted on the UCBA Technology Resources website. The UCBA Library (M113) has a limited number of Mac and PC laptops that may be borrowed and used on campus. Check with the library for details of the loans.
Electronic Media Communications maintains three studio/lab/production studio spaces available for student use to complete academic assignments. The studio/lab facilities are scheduled for both open lab and through individual reservations for student use. The schedule varies by term and the open hours are posted outside the labs and on the department website. The equipment available in the labs also varies per term and courses taught.
A wide range of specialized media production equipment is available specifically for program students. These resources include: professional audio recorders; microphones and headphones; digital audio workstations; DSLR still/video cameras and accessories; video cameras; tripods and dollies; lighting kits; and many other items.
Electronic Media Communications also operates UCTV providing online steaming and on demand video services. UCTV is available on campus cable system and our programming is available via cable access channels throughout Cincinnati and Northern Kentucky. We have a full television studio and control room where our shows are produced.
Performance Package Certificate Programs
Electronic Media Communications offers a number of performance package certificate programs to help students upgrade skills and knowledge to become more marketable professionals and more valuable employees. Each performance package certificate consists of three courses that build production or critical skills in a particular discipline. Students can typically complete one of these Performance Packages in a single year. Electronic Media Technology program students can complete one or more of the Performance Package programs as they complete the required courses for the associate of applied science degree, professional certificate, or one-year certificate program.
Students successfully completing all of the courses in a performance package, earning a grade of C or better in each course, receive a certificate of achievement. Students will receive the certificate upon approval of the application form, and may complete any number of the certificate packages.
A grade of C- or better must be earned in all electronic media technology courses that serve as prerequisite requirements, or as capstone experiences, to be eligible to graduate from the program.
Transferring to UC Blue Ash College
A student wishing to transfer to UC Blue Ash College from another accredited college or university should be guided by the following statement of policy:
- Transfer applications are individually reviewed, and acceptance is based on receipt of application materials, as well as official transcripts from all colleges/universities attended. An official evaluation of transfer credit from other colleges will be processed after the student’s file is complete.
- Credits are accepted from any institution currently accredited by any of the six regional accrediting agencies. Enrollment Services shall have discretionary authority to accept credits from other institutions in consultation with program directors or department chairpersons.
- Only grades of C or better are accepted. Special exceptions may be granted at the discretion of Enrollment Services in consultation with program directors or department chairpersons.
- There is a 10-year expiration limit for acceptance of transfer credits. Exceptions can be made by Enrollment Services in consultation with the appropriate program directors or department chairpersons.
- For all situations not covered by the above, the decision will be referred to the department involved when appropriate.
Students changing majors from other programs or colleges within UC will be considered based on the same criteria as outside transfers.
The Associate of Applied Science degree and the Professional Certificate in Electronic Media Technology are designed to be completed in two years, provided students are full-time and do not need prep courses in English and Math. The One-Year Certificate programs are designed to be completed in one year, provided students are full-time and do not need prep courses in English. To successfully complete these academic programs in two years (AAS and Professional Certificate) or one year (Animation, Interactive Web Multimedia, and Media Criticism & Journalism), students must begin in the fall semester. Beginning in any other term than Fall semester may require additional semesters to complete the program and may also affect financial aid.
Certificate: Electronic Media Technology
ONET Occupational Crosswalk Match Links
Institutional OPEID - 3125
CIP Code - 100201
SOC Code - 27-1014
9555 Plainfield Rd
Blue Ash, OH 45236
Program Code: 28CRT-EMDT-PB